Orange Shoe Personal Trainers

Get Results with Madison Downtown Personal Trainers

Lauren Birkel

MSW, CSCS | Owner, Fitness Professional

Madison Personal Trainer


Lauren Birkel started her fitness career as a Madison Personal Trainer with Orange Shoe in 2006 and is the owner of the West and Downtown studios. She manages operations at these two studios as well as trains and coaches clients. Lauren holds a BA degree from UW-Madison and a Master’s degree from the University of Denver. She has held her Certified Strength and Conditioning Specialist (CSCS) through the NSCA for 8 years, is a USA Triathlon Certified Coach, Trigger Point and TRX certified.

Q & A

Q: Why did you become a personal trainer?
A: I’ve always wanted to help people. I find it incredibly rewarding to be a part of someone’s journey to health & wellness – not only being a part of the physical transformation but the emotional and spiritual journey as well. I strongly believe that healthy individuals are happy individuals and, in turn, create positive change all around them.

Q: What has been one of your favorite client experiences?
A: Too many amazing client experiences to pick just one. There are some the big success stories (like huge weight loss, overcoming injury, gaining major confidence, dominating a training or athletic goal) that pop in mind but, honestly, the thing that keeps me excited every day is seeing our clients leave each of their sessions happier and more energized than when they came in.

Q: What is your proudest physical achievement?
A: I’m an endurance athlete and have competed at Ironman World Championships and Long Course Worlds several times. I’m certainly proud of that but my proudest achievement (and the biggest endurance event of my life!) has been being a momma to three amazing kids (girl and twin boys). Wow – They keep me on the move!

Q: Why do you love Orange Shoe?
A: Orange Shoe is about team & family. We all love what we do and have a deep passion for providing the best for our clients. When everyone around you is passionate and excited it’s pretty great!