Grand opening: Orange Shoe personal training studio on University Ave in Madison

Special pricing for Founding Clients 

Welcome to Orange Shoe! As a Founding Client of our new Madison University Ave personal training studio, you take a step toward mastering your DNA and creating a better future for yourself. Our personal trainers design custom fitness plans to help YOU accomplish your goals, get results and become you, improved.

Founding Clients receive special pricing on all personal training and small group fitness classes as well as a complimentary fitness planning sessions to help you get the most out of your sessions at Orange Shoe. We adjust each exercise to match YOUR fitness level and help you improve one step at a time. 

Click the link "Start Today - Free" and fill out a short form and we'll help you get your complimentary fitness planning session schedule right away! 


Personal Training

30-35 per session (25% discount!)

Small Group Classes

159 per month (33% discount!)



Meet your University Ave personal trainers


Get Results with Madison Downtown Personal Trainers

Lauren Birkel

MSW, CSCS | Owner, Fitness Professional


Lauren Birkel started her fitness career as a Madison Personal Trainer with Orange Shoe in 2006 and is the owner of the West and Downtown studios. She manages operations at these two studios as well as trains and coaches clients. Lauren holds a BA degree from UW-Madison and a Master’s degree from the University of Denver. She has held her Certified Strength and Conditioning Specialist (CSCS) through the NSCA for 8 years, is a USA Triathlon Certified Coach, Trigger Point and TRX certified.

Q & A

Q: Why did you become a personal trainer?
A: I’ve always wanted to help people. I find it incredibly rewarding to be a part of someone’s journey to health & wellness – not only being a part of the physical transformation but the emotional and spiritual journey as well. I strongly believe that healthy individuals are happy individuals and, in turn, create positive change all around them.


Bryce Niemi

ACE | Fitness Profesional


Originally from northcentral Wisconsin, Bryce is currently pursuing his bachelor’s degree in Kinesiology - Exercise and Movement Science from UW-Madison. A three-sport athlete in high school, he went on to compete in college football at UW-Whitewater after recovering from ACL surgery completed prior to his freshman season. The recovery process continued to develop his fascination with the connectedness of the human body and showed him the importance of treating each client as an individual. After deciding to leave college athletics, Bryce transferred to UW-Madison, where he has become involved with recreational sports and completed his personal training certification through ACE.


Q:Why did you become a personal trainer?

A:I’ve always enjoyed helping people achieve their goals, and personal training is one way to help people in a way that affects their whole lives. I love seeing peoples’ “a-ha!” moment when they feel their body perform in ways they didn’t think they could.

Madison Personal Trainers & Nutrition Coaches

Andrew Schroeder



Andrew Schroeder started his fitness career in 2009 as an intern at Orange Shoe - Fitchburg and was a personal trainer at that location for over 9 years before transitioning to Orange Shoe - University as a trainer and operations manager. Andrew holds a Bachelor’s of Science Degree in Exercise and Sport Science from the University of Wisconsin - La Crosse, where he also played football and assisted in training student-athletes.

Q & A

Q: Why did you become a personal trainer?
A: Prioritizing physical wellness has had positive effects on numerous areas of my life. To be able to help others on their own wellness journey is incredibly rewarding.