Madison University Ave

Personal Trainers

Orange Shoe Personal Fitness™ crew

Get Results with Madison Downtown Personal Trainers

Lauren Birkel

MSW, CSCS | Owner, Fitness Professional


Lauren Birkel started her fitness career as a Madison Personal Trainer with Orange Shoe in 2006 and is the owner of the West and Downtown studios. She manages operations at these two studios as well as trains and coaches clients. Lauren holds a BA degree from UW-Madison and a Master’s degree from the University of Denver. She has held her Certified Strength and Conditioning Specialist (CSCS) through the NSCA for 8 years, is a USA Triathlon Certified Coach, Trigger Point and TRX certified.

Q & A

Q: Why did you become a personal trainer?
A: I’ve always wanted to help people. I find it incredibly rewarding to be a part of someone’s journey to health & wellness – not only being a part of the physical transformation but the emotional and spiritual journey as well. I strongly believe that healthy individuals are happy individuals and, in turn, create positive change all around them.


Bryce Niemi

ACE | Fitness Profesional


Originally from northcentral Wisconsin, Bryce is currently pursuing his bachelor’s degree in Kinesiology - Exercise and Movement Science from UW-Madison. A three-sport athlete in high school, he went on to compete in college football at UW-Whitewater after recovering from ACL surgery completed prior to his freshman season. The recovery process continued to develop his fascination with the connectedness of the human body and showed him the importance of treating each client as an individual. After deciding to leave college athletics, Bryce transferred to UW-Madison, where he has become involved with recreational sports and completed his personal training certification through ACE.


Q:Why did you become a personal trainer?

A:I’ve always enjoyed helping people achieve their goals, and personal training is one way to help people in a way that affects their whole lives. I love seeing peoples’ “a-ha!” moment when they feel their body perform in ways they didn’t think they could.


Premium personal trainers on University Ave in Madison

You’ve been faceless in a mass of treadmills at large, impersonal gyms. You’ve been hungry and irritable on trendy, unsustainable diets. While you’re clearly successful in other aspects of your life, you’re starting to think physical results aren’t possible for you. Let the premium personal trainers at Orange Shoe shatter disbelief and help you MASTER YOUR DNA. For good.

Unlike basic Madison personal trainers who jump straight into generic workouts, Orange Shoe personal trainers take time getting to know you, your personality, your goals and your limits before carefully designing a customized personal training plan for YOU.

At Orange Shoe, you’ll never be nameless and forgotten in a crowd. Our personal trainers give you the undivided attention you need to reach your health and fitness goals. As your body strengthens and changes, your personal trainer will adapt your workout to help you dominate goal after goal.

Personal training options help YOU get results.

Not sure about one-on-one personal training? Don’t have time or don’t want to work out in a studio? Excuses won’t make you any healthier. We’ve developed personal training options to disarm the excuses holding you back and help you make changes to improve your health.

Your health and fitness matter to us, so we’ve designed customized options to get you results. From one-on-one or partner sessions with personal trainers to intense small group fitness classes to in-home personal trainers in Madison, Orange Shoe has you covered.

No more excuses—make the change and transform your health while you can. 

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